As I've been mentioning - things are shifting! I shared in this week's podcast that the FEM concept, as cheeky as it was, never really felt right to me. So, it's RIP time.

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With death of something always comes the birth of another!

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I'm excited to share some changes to the foundation of my brand, which you'll see reflected in this newsletter, my social media, my to-be named podcast, and the events I'm offering.

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As I shared in the podcast, I've worked with a couple coaches in the past year who keep pressing me - are you working with corporate women or entrepreneurs? PICK ONE.

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I've gone toward entrepreneurs, since that's what I know right now.

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It felt partially correct, but was never completely there.

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The most recent coach I worked with gave me permission to do what's been feeling right for a while: niche down to high achievers.

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They exist in corporate and building businesses. And maybe even as stay-at home moms, or doing community events.

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The common thread is their motivation, not their role.

• They overwork in an effort to prove something.
• They think their value is in how much they know or have achieved.
• They alter who they are to be liked and agreeable to those around them.

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My intention with this audience is to bring these women out of their heads and back into their bodies. When you live in the body, you have access to your own wisdom, truth, and magnetism that's impossible to access when you live from the head-up.

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I've been tentatively calling this your "It Factor." To me, a woman's "it factor" is the energy she exudes when she's living from her highest truth and creativity.

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It's not about charisma or being loud. It's about a soft-yet-powerful presence. The kind that makes people around her wonder - what the hell did she eat for breakfast?

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✋🏽 Would any of you like some of that?

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With that, my newsletter will also be shifting.

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Instead of me sending emails about what I know or have learned, I'm going to be sending weekly ✉️ It Factor Invitations.

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These will be journal prompts, activities, or other exercises to help you access that feminine energy. You may choose to do them, or not. The main thing for me is I stop "teaching" and start having you try this work on for yourself.

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So - what's next?

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This is long enough, so your first It Factor Invitation will be next week. 😊

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In the mean time, watch your email tomorrow for a super exciting announcement about my next offering! If you've been toying with the idea of working with me privately, you'll want to catch this one.

Upcoming Events

📅 Future Self Mixer - the next one is tentatively scheduled for Friday, May 30 at 8:00 am. I'm waiting for written confirmation before sharing too broadly, but save the date and you'll hear once tickets are available!

Recent Media

🎙️ The latest from The Awakened FEM: Season 2 Finale & RIP to the Awakened FEM. In this final episode, I reflect on the journey and evolution of the podcast and my personal brand. I candidly discuss the concept behind “The Awakened FEM” and why it never felt quite right, along with a sneak peek at what’s next in the podcast and my business. Join me in saying “rest in peace” to The Awakened FEM. Listen here, on Spotify, Apple, YouTube, or wherever you get your podcasts.

Other Ways I Can Support You

If you like this newsletter and would love to dive in further with me, here are a few ways to do that!

❤️ Private Coaching. This is my most transformative experience, personalized to you. I help high-achieving female leaders and business owners stop overthinking and start embodying their leadership, so they can lead, speak, and show up with the kind of confidence and magnetism that can’t be taught in a textbook. You can read more on my website, or go straight to booking a no pressure 30 minute Connection Call!

🤍 Follow me on Social Media. I am most active on Instagram and LinkedIn.

"My experience with Andrea surpassed my expectations! She took the time to understand where I was at, what I was struggling with, and where I wanted to be. Through our coaching sessions she was able to tap into different thought patterns and beliefs that were holding me back and not allowing me to move forward. She gave me tactical and actionable tools to use as these thought patterns come up so I can move through them. Working with Andrea gave me the confidence to go after the life I want to be living and show up in this world the way I was meant to!" Monica

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